Jewelry can do more than just complete an outfit—it can tell stories and be worn as a talisman for protection or good vibes. The best jewelry brands get that, and the list of designers and labels we curated reflect and appreciate this layered mindset. (Classic fine jewelry brands like Cartier, Bulgari, and Tiffany & Co. will always be around, but they’re not your only options—in fact, a few of the best affordable jewelry brands have also made it into this edit.)
Shopping for jewelry often starts with what you’re in the market for and what your budget is. Smaller, everyday styles can be bought on Online Roulette impulse, but if you’re really considering the materials and craftsmanship along with the overall aesthetic, this is a great place to start. We broke the list down by the following categories—demi-fine jewelry, fine jewelry, fashion jewelry, and lab-grown diamonds—to help you find just what you’re looking for. Here’s what you need to know:
- Demi-fine jewelry: Think of this category as the jewelry equivalent of your wardrobe essentials: versatile, endlessly wearable, and well made. The pieces tend to be crafted from either 14-karat gold or 18-karat-gold-plated vermeil and are available at more attainable price points, typically $100 to $500. (You’ll find plenty of great gift ideas here too.)
- Fine jewelry: Getting engaged and looking for a ring? Celebrating a milestone? Just want to put your bonus check to good use? Spend some time looking at the pieces of jewelry here—there’s everything from statement charm necklaces to stunning gold rings with intricate diamond settings.
- Fashion jewelry: Also known as costume jewelry. This category can get a bad rep for being of poor quality, but the brands here are raising the bar with unique designs and offbeat material choices. The result? Colorful, campy pieces that are a whole mood.
- Lab-grown diamonds: A lot of the brands on this list already have sustainability practices baked into their process—either by producing locally, ethically sourcing stones, or using recycled or reclaimed materials (or combination of all). A few are taking it a step further and focusing solely on lab-grown diamonds. Get to know them below.
From celebrity-loved gold hoops to high-quality diamond jewelry, there’s plenty of shine to go around—ahead, the best jewelry brands to shop.
Our top picks:
- Best for Demi-Fine Jewelry: Ana Luisa, Gorjana , Mejuri, Catbird, Aurate
- Best for Fine Jewelry: Sydney Evan, Kinn, Spinelli Kilcollin
- Best for Fashion Jewelry: Éliou, Martha Calvo, Crystal Haze
- Best for Lab-Grown Diamonds: Idyl, Vrai
All those pretty pieces can quickly add up, so wave when you shop the best jewelry brands with these Nordstrom, Shopbop and Net-a-Porter promo codes.
Demi-Fine Jewelry
Ana Luisa
- Behind the brand: New York City-based brand Ana Luisa is known for its trendiness and affordability, compared to its competitors. Its water-resistant, hypoallergenic, tarnish-proof jewelry is a great pick for anyone with sensitive skin.
- Why we love it: Ana Luisa has it all: delicate chain necklaces, sculptural hoops, engravable bracelets, statement rings, and more. It’s the perfect spot to find all sorts of gifts for women—and yourself—without being a major buzzkill on your budget. We love that it offers a two-year warranty on your purchases—a real plus when it comes to dainty jewelry. It also prioritizes sustainability; most of its pieces are made of recycled brass alloy, and the brand strives to offset the carbon footprint of its production.
- Price range: Prices start at $39 (though you can find some stocking stuffer-worthy items, like a $29 flex of a sparkly letter stud earring).
Gorjana
- Behind the brand: You’ve likely seen Gorjana pieces out in the wild on everyone from Selena Gomez to (NBD) Michelle Obama. The brand’s known for both gold-plated and 14-karat-gold zodiac coin pendants, birthstone chains, and alphabet bracelets.
- Why we love it: Ideal for layered pieces and budget-friendly gifts (including engravable and personalized gifts that are great for teens and tweens)
- Price range: Gold-plated styles start at $50.
Catbird
- Behind the brand: Dainty, stackable jewelry made almost entirely from recycled gold and diamonds, as well as select pieces from female designers. The company is woman-run, and each piece is hand-crafted, packaged, and shipped from its Brooklyn studio to minimize its carbon footprint.
- Why we love it: It has the cutest charms and personalizable lockets that make for great gifts for women. Brides love its selection of vintage-inspired wedding bands and engagement rings.
- Price range: Start at $26 for recycled 14-karat-gold stud earrings, and you can find ring sets for under $50.
Mejuri
- Behind the brand: Trendy yet minimalist jewelry that’s fairly priced. Its pieces are crafted mostly from 14-karat solid gold, responsibly sourced diamonds, sterling silver, and 18-karat-gold vermeil.
- Why we love it: Mejuri is great for finding pieces that look more expensive than they are, which might be why celebs and their stylists love the brand so much. (Everyone from Selena Gomez to Hailey Bieber and Olivia Rodrigo has worn something from Mejuri.) Its organic pearl hoops huggies are a Glamour-reader favorite, but you can also find more interesting designs, like ear cuffs and styles for helix or cartilage piercings.
- Price range: Bestsellers like the Dôme earrings (below) and the Daily Stacker ring start at $48. Other popular necklaces and earrings can go anywhere from $100 to $300.
